Zara Operations Strategy Matrix - 2426 Words

The objective of this paper is to analyze and evaluate the operations strategy of Zara. To do this, it will be used the operation strategy matrix, that defines on the vertical side the performance objectives of the company and on the horizontal side the different areas in which decisions can be made. The intersection of both will show which the critical areas of Zara’s operations are. In order to reach a deep level of analysis, it is very important the task of defining both the performance objectives and the decision areas. These will be the first part of this paper. PERFORMANCE OBJECTIVES 1. QUALITY (***): The quality of its products is one of the reasons for Zara’s success. These are the main characteristics when talking about the†¦show more content†¦e. Design flexibility: new designs are made every week in accordance to the information received from the customer preferences and from the products performance in the stores. 5. COST (**): another key part of Zara’s business model is to maintain lower costs in order to offer affordable prices to their clients. This is achieved through different ways: a. Low inventory cost: stores have a reduced product stock, so they can maximise their selling area and spend less money in managing their inventory. It permits also to reduce the number of unsold items. b. Low production cost: they optimise the production process to reach economies of scale and maintain costs enough low to reach a profitable return with the standard of quality. c. Optimised distributions costs: d. Low promotional costs: Zara’s promotion and advertising budget is almost nonexistent, especially if we compare it compare it to their competitors’. DECISION AREAS 1. CAPACITY: the operational capacity of Zara can be measured according to these factors: a. 22 production factories b. Large designers staff: the around 100 designers makes it possible to introduce new models every week to respond to the market preferences. c. Location and size of the distribution centres: the main one in La Coruà ±a has enough capacity for current demand and they have plans of expand it. They also have other warehouses around the world to support the deliveries to this areas. d. CentralizedShow MoreRelatedZara Postponement Strategy1702 Words   |  7 Pagesï » ¿The case of Zara – The Postponement strategy I) Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufactureRead MoreEssay on Zara14845 Words   |  60 PagesSTRATEGIC MANAGEMENT PAPER ZARA Created By: Anggita Sulisetiasih 1006718706 Kenji Wibawa Junardy 1006718990 Patricia M. A. Adam 1006805694 International Undergraduate Program Faculty of Economics University of Indonesia Depok 2013 TABLE OF CONTENTS Chapter 1 4 INTRODUCTION 4 1.1. Company Background 4 1.2. Vision and Mission 4 1.3. Long-term Objectives 5 Chapter 2 6 VISION – MISSION ANALYSIS 6 2.1. Importance (Benefits) of Vision and Mission Statements 6 Read MoreZara vs. Uniqlo Essay6859 Words   |  28 Pages       ZARA vs. UNIQLO Team   J:    Bingbing   Ge    Lei   Du    Sophia   Maduka    Salman   Syed   Azim    Thanadol   Boonyaviwat    Tanya   Goel    1           Index Content Page Number Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Strategic Groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 ZARA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreZaras Case Study1373 Words   |  6 Pages1. What is Zara’s value Proposition? How does it differ from its Competitors? â€Å"Zara has pioneered leading-edge fashion clothes for budget minded young adults through a tightly integrated vertical structure that cuts delivery time between a garment’s design and retail delivery to under three weeks (against the industry norm of three to six months)† (Grant, 2010, p.212) According to Clayton Christensen in order to process you Value Proposition you must look at the following (Harvard BusinessRead MoreStrategic Management for Zara3095 Words   |  13 Pagesrecommendations for Zara 11-13 Bibliography 14 Appendix 15-29 Introduction It can be found that the fashion retail of Zara is the flagship brandRead MoreBusiness Plan Evaluation3487 Words   |  14 PagesBusiness Plan Evaluation: Zara Restaurant Lounge (Revision) After completing my first evaluation of Zara’s business plan I could not help but feel that I had missed something in my analysis. It was over the next week that I realized that I had failed to thoroughly evaluate the plan. At a glance, I thought the Zara concept was intriguing and as a bonus, aligned with my own dream to open a restaurant. I wanted to believe in the plan so much that I missed its weaknesses. Having time to reviewRead MoreSwot Analysis : Business Marketing1758 Words   |  8 Pagesintegrated supply chain †¢ Prime store locations †¢ Quick to react to market trends due to its supply chain design, operation delivery †¢ Produce in smaller patch which reduce mark downs risks– exclusivity positioning †¢ Only 66 stores in UK – could not benefit economy of scale in UK †¢ Product – low margin, high costs †¢ Contracted out 1 warehouse to cope with demand in 2014 †¢ Less commercial – Zara follows fashion but in season where less commercial trends dominate, sales may drop Opportunities ThreatsRead MoreZara And Its Major Rivals1995 Words   |  8 PagesIntroduction ZARA in Spain By the early 1980s, the company began spreading beyond the borders of Galicia to the rest of Spain. In 1986, the brand had opened clothing stores in most of Spain s major cities including Valladolid, Zaragoza, Barcelona, Seville, Valencia, Madrid, Bilbao and Malaga The world s largest clothing retailer has been able to cope with the financial crisis better than most of its rivals, helped in part by the expansion of shops in fast, growing commercial centres and also byRead MoreMarks Spencer1929 Words   |  8 Pagesï » ¿bstract: This report critically analyses how the external and internal factors affect the strategies of MS and modifies its business strategies. Even though MS has good strategy and marketing plans they haven’t used it to their advantage. It also tells how the macro and micro environment affect their strategy and their plan. The report uses frame works like PESTEL, SWOT and porter 5 forces. It further investigates the strengths, weaknesses, opportunities and threats of MS. This report highlightsRead MoreZara Case Study3306 Words   |  14 PagesJune 6, 2007 Zara Case Study Summary Zara is a clothing retail store for women, men and children, concentrating sixty percent of their effort to the women clothing market. Besides retailing, Zara also designs, produces, and ships their lines of clothing to their Zara stores. Zara s corporate concept is to offer fashionable, trendy, designs at a reasonable price. The key to their corporate success is to offer the latest trends and fashions before their competitors. They believe that

Descriptive Essay - Original Writing - 1476 Words

The music was beautiful. His fingers flowed across the piano keys like a ballerina, so elegant and graceful. His gaze was lowered to where his hands spun the melodic notes and I could make out the dark, black lashes on his eyes lined perfectly with one another. He appeared calm, serene, at peace. No frown marked his forehead, no desire tugged at his lips. He was simply sat at the back of the common room, slipped into his own world of beautiful music. I sat at my desk with a pile of homework slumped beside me. My chin was cupped in my hands and my head was tilted to one side as I watched him with smiling eyes, ignoring the duties laid out in front. Somewhere beneath my surface, I knew that I had a million of things to do but for now, in this small, precious moment, I wasn t about to let go of the perfect image layed before me on my computer screen. His name is Luhan. He is a Chinese singer and actor and everyday since I found out about him, he has become a huge part of my life. Everyday, I would sit on my desk pretending to be engaged with a pile of homework, when really, I was fantasising an unrealistic romance with him because there was no way someone famous like him would end up with an ordinary girl like me. In this moment, everything seemed fine. The atmosphere was calm and he was beautiful and my mind was untroubled for once. There was nothing to be upset about, I told myself. I was fine, everything was okay, I was okay. And everything really was going okay- untilShow MoreRelatedDescriptive Essay - Original Writing1110 Words   |  5 PagesI don’t know how I got to where I am, but I’m here now, and I have to win if I want to live. I am in a game, and in order to live, I have to escape. That’s the thing, though: I don’t know how to escape. I was running for my life around this old house that looked like it came straight out of a horror movie. I doubled over and held my head in pain as I saw the static, which meant it was coming. I was being chased by what looked like a person but in no way acted like one. Just as it was about to appearRead MoreDescriptive Essay - Original Writing1102 Words   |  5 PagesIt is on days like this when we stop to think about our life. Small drops of rain begin to dapple the cobblestone pavement as people whip out their umbrellas for cover. I continue sauntering down the busy street, relishing the feeling of a light shower. Moving with the ma ss of pedestrians, I stop at a crosswalk where I wait for the stoplight to turn green. A flower shop employee across the street scurries to bring in the numerous bouquets and close the doors as rain starts rolling down the displayRead MoreDescriptive Essay - Original Writing914 Words   |  4 PagesDreamy I thought. Standing on the corner is a young guy with a smile. I see him here almost every day, so I linger for a while. He tells me his name, and I tell him mine. I m Ester, what s your name? I enquired. My names David .,He replied. We end up talking for a while and I asked him if he had ever left this city. He tells me of all these stories of the places where he s been, the distant lakes and mountains, and in valleys oh so green. I can see it in his eyes, he really has beenRead MoreDescriptive Essay - Original Writing974 Words   |  4 Pages I was used to moving round, having a mother who liked to travel more than making roots was something I had gotten used to. Still, I had never gotten used to the loneliness of an empty house when she was out exploring, or the feeling of leaving behind someone who could have meant something to me. Our most recent move was Oregon. It was pretty, and I didn’t mind it, but it was much different than Florida. Not only was it opposite sides of the country, it felt as if it were opposite worlds. InRead MoreDescriptive Essay - Original Writing1012 Words   |  5 Pageshave plenty of time in the next month to think about my feeling in regards to Kendrick. I needed to finish up the article and get it off to my editor. I should be able to get it done by tonight and send an email in the morning. I was thinking of writing my next article about the sea life around the Scottish coast. Since our salmon dinner last evening I thought I would do a piece about the commercial salmon farming that began in Scotland in 1969. In 2002 over 145,000 metric tons of farmed AtlanticRead MoreDescriptive Essay - Original Writing1561 Words   |  7 PagesThere’s something I need to say and what follows may not be something that you’d expect, it won’t be heartening or uplifting. If you remember today, I told you about going somewhere I wanted to go to†¦ I’m not sure if you believed and accepted what I now confess as untrue; it is partly. I needed to pull away emo tionally†¦ from you. You must have had fathomed that some degree of formality had seeped between us. Born of habit, formulaic greetings had become a routine. You presume that I’m a close friendRead MoreDescriptive Essay - Original Writing1387 Words   |  6 PagesI was wearing a beautiful blue dress with sapphire gems all around the chest area as I entered the ball with Ciel and Sebastian. I took a good look around here, the hallway was lined with gold. There was a servant ready to escort us to the ball room. Hello, come this way. He said, walking forward. Wow, this place is so fancy! I exclaimed, looking around. It s fake gold. Ciel bluntly replied, bringing my hopes down. I sighed. Ciel sounded like he wasn t in a very good mood. Ciel, lightenRead MoreDescriptive Essay - Original Writing1287 Words   |  6 Pages In the morning, Caireann woke me up. She stood above my bed, shaking my shoulder. I opened my eyes, looking at her. Then I looked across the room to her empty bed. Andy s empty bed sat in the corner. I swallowed, climbing out of bed. Sleep well? Caireann asked me, starting out the door. Yeah, I said, going over to our small dresser. I had the bottom two drawers. Andy had the middle two, and Caireann had the top. I pulled open the drawers, pulling on a colorful tank top and a grayRead MoreDescriptive Essay - Original Writing1345 Words   |  6 PagesLater that night, I was behind the wheel of my G-Wagon with Melissa in the passenger seat. She didn’t feel like driving since she was on the road all day and I understood so I didn’t mind when she asked me to. I had been tight-lipped. She kept eyeballing me as if she detected that something was bothering me but I just kept singing to my India Arie as if I was carefree. â€Å"So are you going to tell me what’s going on or no† Melissa said disrupting my own personal concert. I stopped singing and tookRead MoreDescriptive Essay - Original Writing1085 Words   |  5 PagesI WAS SITTING IN a taxi, wondering if I had overdressed for the evening, when I looked out the window and saw Mom rooting through a Dumpster. It was just after dark. A blustery March wind whipped the steam coming out of the manholes, and people hurried along the sidewalks with their collars turned up. I was stuck in traffic two blocks from the party where I was heading. Mom stood fifteen feet away. She had tied rags around her shoulders to keep out the spring chill and was picking through the trash

International Journal Older People Nursing â€Myassignmenthelp.Com

Question: Discuss About The International Journal Older People Nursing? Answer: Introducation As far as the Australian old aged population is concerned, they wish to have a healthy, free and independent life. This work of care giving must be shared between the family, the Government and the paid carers (Nagata et al., 2016). Efforts are to be made so that the community as a whole must care for the aged people. Six priority areas have been identified in order to promote health and wellbeing, resilience and also to provide financial support to the aged people. These six areas are recognition and respect, information and access, economic security, services for carers, education and training, and health and well-being. As responsible members of a community, we must get together and see that proper care is given to the older people so that they do not have to seek shelter in the retirement villages or anywhere away from their houses. Living alone during the old age can be one of the major factors leading to the entry in the residential homes. Hence, care must be taken so that the community as a whole supports the old people and also shares this task of old age care (Edvardsson et al., 2014). The community must arrange for all the facilities like pathological, intense high level nursing etc. If all these services can be rendered to the old people from the community itself, then the old people might be able to stay at home for the maximum length of their lifetime. Tara Lee O'Donoghue- Monday, 18 September 2017, 3:54 PM The care giving process to the older people must be a cumulative process undertaken by the entire community. The community must arrange for all the facilities like pathological, intense high level nursing etc. If all these services can be rendered to the old people from the community itself, then the old people might be able to stay at home for the maximum length of their lifetime. While dealing with the aged people, one must know how to develop a sense of belonging among them ( Alexander et al.,2016). In other words the old people have to be made involved with others, which in turn will promote their well being. After thorough interview, it was seen that the residents of the residential cares often feel ignored dm neglected. They suffer from depression and from the fear and pain of separation from their family. However, in order to save them from this depression, they need to be encouraged from time to time for taking part in various social activities. They must also be encouraged t o adapt easily with the new social surrounding. In other words, they must be given a better life in the residential care units then what they had before in their home. Calandra Estelle Dango- Monday, 18 September 2017, 6:58 PM It is a known fact that the old people are to be given proper affection and care. This care has to be rendered by following the different layers of the Maslow theory. According to this theory, the first layer is that of the basic food, clothing and shelter need that needs to be given to the aged people. It is only after satisfying these basic needs that the elders can be made to feel at home. It is only after achieving this comfort zone that the community must try to render the esteem needs of the elder individuals. As they are separated from their near and dear ones in the retirement houses, they are in utter need of love, belongingness and love. This is the collective responsibility of the family members, the retirement centers and even the state as a while to provide to these emotional needs. Prior to everything, it must be the utmost duty of the family members to render this emotional support in an informal way that is without any payment. It is after this stage, that they can ge t the feel of safety. As it is already very tough to stay in a whole new environment without their own family members. So, it is of utmost importance that their psychology needs are fulfilled. ByWinsome Augusta Norma Van den Bossche- Tuesday, 19 September 2017, 5:09 PM It is a known fact that the older people often suffer from dementia when they grow old. Rather them neglecting them, their families must take the help of different agencies like the Carer South organization (Broad et al., 2013). This organization is there to help the dementia affected patient and their family. They make the Matter easy by talking with the family of the patient and also by arranging several concerts and functions where the patient can enjoy and spent time with his family. References Alexander, G., Abbott, P., Fossum, M., Shaw, R. J., Yu, P., Alexander, M. M. (2016). The future of informatics in aged care: an international perspective. Broad, J. B., Ashton, T., Gott, M., McLeod, H., Davis, P. B., Connolly, M. J. (2015). Likelihood of residential aged care use in later life: A simple approach to estimation with international comparison.Australian and New Zealand journal of public healthcare,39(4), 374-379. Broad, J. B., Gott, M., Kim, H., Boyd, M., Chen, H., Connolly, M. J. (2013). Where do people die? An international comparison of the percentage of deaths occurring in hospital and residential aged care settings in 45 populations, using published and available statistics.International Journal of Public Health,58(2), 257-267. Edvardsson, D., Petersson, L., Sjogren, K., Lindkvist, M., Sandman, P. O. (2014). Everyday activities for people with dementia in residential aged care: associations with person?centredness and quality of life.International Journal of Older People Nursing,9(4), 269-276. Nagata, S., Asahara, T., Wang, C., Suyama, Y., Chonan, O., Takano, K., .. Yamashiro, Y. (2016). The effectiveness of Lactobacillus beverages in controlling infections among the residents of an aged care facility: a randomized placebo-controlled double-blind trial.Annals of Nutrition and Metabolism,68(1), 51-59

AP Lit Crossword Flashcard

AP Lit Crossword

A Mediocre Photographers Guide to Professional Photography

A Mediocre Photographers Guide to Professional Photography I’ve been a freelance writer for thirteen years. While I’m mainly a writer, hundreds of my photographs have been published in books, magazines, newspapers, and online. I’ve made thousands of dollars from my photos, yet I’m at best a mediocre photographer. I’m not a visual person, and I’ve taken only one â€Å"easy A† college photography class that was back in the days of dark rooms and print film. I’m not alone. Many writers supplement their income with photos even if they aren’t primarily photographers. Here are some tips to help you augment your writing income with your photos. This isn’t a beginner’s guide to photography - there are plenty of those already - but rather a guide to using your current level of ability to its best advantage. Always Use the Highest Resolution: Set your camera to the highest resolution and largest format and leave it there. Even if your assignment is for an online publication that uses small, low-res images, you never know when you’ll need those large, high-res images for print media. Print requires at least 300 dpi (dots per inch). Go beyond that. Why? Because bigger pictures mean you can crop more and zoom in on details better, and a little blurriness disappears when you scale it down. Quantity Begets Quality: The trick to taking good photos is taking a lot of photos. Pros know this, and it’s doubly important for amateurs. The digital era has made taking photos virtually free, so click away. You’ll find plenty of wheat in the chaff. Also avoid the manual setting. As travel writer Pam Mandel says, â€Å"Everything that teaches you about going pro wants you out of automatic. But you know what? Cameras are smarter and smarter these days and if you don’t understand what’s happening with the light, it’s okay to use auto or the presets.† Take a Combination of Vertical and Horizontal Shots, Close-ups and Wide Views: Editors love choice and often pick a particular photo as much for how it fits into the layout as for the content. Give them a wide variety and more than the article actually requires.    Subject Is Everything: The more interesting your subject, the less your readers will notice your lack of talent. Take this photo, for instance. It’s of a castle in Gondar, Ethiopia. Wait, a castle in Ethiopia? Yep. Pretty, too. You might almost overlook the lack of people or the overly wide foreground. The first problem can be solved Spotting a Good Shot: Keep your camera handy and your eyes open for unusual, funny, or arresting images. Sometimes the best shots only last an instant. Another important aspect is depth. Freelancer Kyle Ellison says, â€Å"My wife, who takes far better photos than I, keeps hammering home the importance of depth in my photos. Depth! Depth! A   sunset over a horizon is flat and 2D, whereas a sunset over a horizon with a palm frond in front of it is 3D.† Photo Editors Are Your Friends: I’m talking both computer programs and people here. Inexpert photographers often over- or underexpose their shots, or improperly frame them like that castle photo. If Photoshop is beyond you, even basic programs like Paint and GIMP allow you to crop, resize, adjust brightness, and more. It’s a lot easier to make a perfect shot than to take a perfect shot. Beyond that, your publisher has a real live photo editor who knows much more than you do. Don’t be afraid to ask for help. Chances are they’ll fiddle with your photos anyway. And make sure you know your market. Ellison adds, â€Å"It’s important to look at the types of photos being published in the outlets you’re looking at. You could be the most artistic photog on Earth, but if your personal ‘style’ isn’t what usually publishes then it probably isn’t going to happen.† Creative Commons Is Your Friend: Still can’t get a decent shot? Use someone else’s expertise. There are countless images under the Creative Commons license freely available free for commercial use. Two of the best sources are Wikimedia Commons and Flickr. The photo-sharing site Flickr, a photo-sharing site, is the better of the two because more of its photos are high resolution. Additionally, if you’re covering an organized event, ask the press officer if they have photos available. Institutions such as museums or convention and visitor’s bureaus generally have a stock of images. There are many types of Creative Commons licenses. Make sure the owner allows commercial use. If she doesn’t, it never hurts to ask if you can use it. The worst she can do is say no. Some licenses require that you don’t alter the photo, an annoying restriction, and the vast majority ask for credit. Send the photographer a copy of the finished work. Building up friendly relations with pros is always a good idea. So don’t sweat your lack of artistic talent. Get snapping!

Helpful Online Resources for learning German

Helpful Online Resources for learning German To a lot of people, German sounds a bit weird. It doesn’t have the verve of French, the fluidity of English or the melody of Italian. And when one actually engages in learning the language, it turns out to be quite complex. Starting with its interesting ability to form words that never seem to end. But the real depths of the German language lie in the grammar. Even though there are more complicated languages and most Germans themselves do not necessarily use it correctly, there is no way around it should you want to master the language. To give you a head start, here are some helpful online sources for German grammar.   The â€Å"Deutsche Welle† (DW) is the German state international radio. It broadcasts worldwide in roughly 30 languages, offers a TV-program as well as a website. But, and this is where it gets interesting, it also provides educational programs, such as online language courses. As the whole DW is state-funded, it is able to offer this service free of charge. Tom’s Deutschseite:  This page has a funny background. It was created by a guy called Tom (obviously), who originally set it up for his non-German girlfriend to support her.   Canoonet:  This compilation of grammar-resources is provided by the Swiss IT-company Canoo. Even though the website looks rather outdated, it can prove to be a good help to learn some more about German grammar. The information was compiled and authored by a professional linguist.   German Grammar  supplies a large extent of examples and exercises. The site is run by a Berlin-based company, offering numerous services online. To be honest, to profit from the page, one has to look past its very old-fashioned exterior. One might say that the site tries to match the German language in its alleged drought. But the sheer information could be a goldmine.   Learning Grammar with Lingolia:  A much more modern looking platform for learning German grammar is provided by Lingolia. Besides German, the website also offers resources for learning English, French and Spanish and can further be viewed in Italian and Russian. The site is very well structured in a practical tile-design and easy to use. Lingolia also provides an app for smartphones, so that you can even check your grammar on the go.   Materials by Irmgard Graf-Gutfreund:  On her privately owned website, Austrian teacher Irmgard Graf-Gutfreund has compiled a large collection of materials to support German classes. Among other employers, she used to work for the Goethe Institute. On top of the huge grammar section, one can find materials to all areas of studying German. Note that the page is in German and though the language is quite simple, you should already know some basics.   Deutsch Fà ¼r Euch – Youtube Channel:  The â€Å"Deutsch Fà ¼r Euch (German For You)† Youtube Channel comprises a long list of video tutorials, including many clips that elaborate on German Grammar. The channel’s host, Katja, uses a lot of graphics to supply visual support for her explanations.

Philosophy Assignment 5 Example | Topics and Well Written Essays - 250 words

Philosophy 5 - Assignment Example t his work, the inadequacy that he points out is on the previous works on the fields of neuroscience, which bases their hypotheses on the mind using the way that the brain functions. Noe stipulates that consciousness does not happen in the brain as the modern Neuroscience stipulates but the interaction of the body with the general world (Noe, 2). The book by Noe is built based skeptism and criticism. The book then tends to disapprove the neuroscience conventional view by establishing another point of view that he suggests to be the accurate one. Noe postulates that the human body does not absorb data from the eyes and the ears in the likeness of the camera or a microphone. He further points out that the brain is just part of the network of which perception is undertaken. From the work’s premises, one would establish that the theories are based on the skeptism and criticism of the works that has been put forth in the past by other neurologists. This can be established from the fact that the work by Alpha Noe does not offer the reader any definite explanation of what a conscious mind is. Alpha Noe ascertains that the idealism that consciousness is an aspect that is dictated by the mind. On the same issue, he further stipulates that as much as this is true, the brain is just part of the system and that consciousness is a very vast system not only limited to the brain. The evidence he relies on is that no one can ascertain the fact that speech is an aspect that takes place in the mouth. This is so since the living things are all connected to the environment. Then, this can only go to show that consciousness does happen in not only the brain but also the environment that one interacts with (Noe, 12). The argument that Noe illustrates in chapter 3 might have some truth in it since there is not a single theory that can disapprove the fact that the brain is vast in terms of its purposes. The fact that people tend to be different in many ways only reflects the idea

Journal review Essay Example | Topics and Well Written Essays - 750 words

Journal review - Essay Example There are various clinical manifestations that are similar in appendicitis and some other diseases such as acute gastroenteritis, pyelonephritis, ectopic pregnancy, and pelvic inflammatory disease etc. There is no diagnostic test for the confirmation of appendicitis but surgeon’s experience, the patient’s past record or the physical assessment help in the diagnosis. One of the major techniques used for the diagnosis of appendicitis is abdominal computed tomography scan; other techniques include ultra sound, X-ray of the kidneys, ureters, and bladder. If the appendicitis is not diagnosed by any of the technique the surgeon must diagnose it by the clinical manifestations made by the patient. If it is not diagnosed properly it may lead to life threatening effects. A patient with the risk of appendicitis must have proper nursing facilities; they should be kept in health care centers until they recover, their treatment should be looked upon on strictly i.e. antibiotic therap y in order to reduce any inflammation or septicemia. If the general practitioner thinks inflammation has occured in the appendix he must use some special techniques i.e. laparoscopically or by laparotomy in order to minimize the chances of further perforation. In a typical examination it is observed that 80% of the patients having acute abdominal pain experience appendicitis and only 20% of patients that undergo appendectomy remain safe from these pathological conditions. If this infection of appendix is not diagnosed properly it may cause perforation of appendix. It is also observed in 80% of the patients that perforation usually occurs after 48 hours of appendicitis. Untreated appendicitis may also become life threatening. Appendicitis should be properly cured or else it may lead to acute inflammation. Proper treatment should be given to patients

Theory Application Paper Essay Example for Free

Theory Application Paper Essay I. INTRODUCTION Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser (The History of Advertising). In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has to be persuasive and convincing in order to sell or secure favorable consideration. The advertiser has to communicate facts and ideas to the public in such a way that the information fits the needs, wants, and interests of the public (Crisostomo 4). Although the goals of advertisements may differ from ad to ad, there are generalizations that can be made. The first would be that ads are made to sell products, ideas, or services. The actual sale may be immediate or eventual and it is accomplished through the mass media rather than the salesperson. The second generalization is that ads are there to develop goodwill and build prestige. This is accomplished through institutional or public-interest advertising. Ads are also there to pre-sell products. With brand advertising, corporations are able to condition the minds of consumers to be loyal to their brand and purchase their products in the future. Ads are also used to widen the demand for a product. This demand can be increased if the advertisement can demonstrate alternative ways of using the particular product. This requires an investigation of the primary, secondary, and potential uses of the product. Ads are also aimed to establish brand superiority. Although by itself, advertising does not create an industrial monopoly, it can lead to the  establishment of brand superiority and dominance. Another goal of advertising is to maintain patronage. Retail establishments, particularly, depend on advertising largely in order to maintain customer patronage. The last objective of advertising is to speed up the movement of merchandise. This is accomplished through the stimulation and expansion of demand (Crisostomo 14). To achieve these goals, an advertisement must appeal to human desires. There are two types of human desires: the primary wants and secondary wants (Gomez and Arante 52). In order for an ad to be effective, it must be continuous and long-term. It is said to consist of a cycle of three stages: introductory advertising, competitive advertising, and retentive advertising (Crisostomo 12). Advertising is a means of mass communication where words and symbols are required to convey the basic theme to the audience. Choosing the wrong word or symbol may give or arouse images that are contrary to the advertisers purpose. These words and symbols make up the elements of an advertisement. These elements, specifically, are: the copy, the headline, the images, and the logo (Crisostomo 184-195). For different mediums, different ways of writing advertising copies are done but must always be written from the consumers point of view. Many advertising copiers commit the error of writing television commercials in the same way they do radio copy. This must be avoided because television appeals to two senses (visual and aural) unlike the radio. Contrasting radio, crowding the commercial time with words will make it difficult for the viewer to retain the message (Crisostomo 185). The importance of headlines cannot be overemphasized. Some say that it represents 50-80% of the value of an advertisement (Crisostomo 141). Let us face it, the entire body of the commercial may be excellent and the visuals superb, but if the commercial does not grab the attention of the viewers right from the start, it may have just lost its audience. The headline, much like the copy, must stress the readers, not the advertisers interest (Crisostomo 145). People are more interested in images combined with words than with words alone. These images serve as symbols, which are more easily decoded by the viewer than word or verbal symbols. Ideas are conveyed more quickly and clearly through images. Images can associate the product with a person or a specific class (Crisostomo 194-195). The last element of an advertisement is the company logo or slogan. Placing this in an advertisement immediately separates the advertised product or service from the competitors product. A logo could attract buyers to a specific store or lend prestige to the products with consumer preference influenced by the association of the firms name with the advertised merchandise (Crisostomo 195). Each advertisement has to reach the maximum number of prospects per advertising peso. In the procedure of media selection, the researcher defines the market to be reached by studying the results of consumer surveys and market analysis. After doing so, can the advertiser decide which medium or medias to select wherein they can exhibit their advertisement. There is an overabundance of media for advertisers (Miranda 157). For this study, I will concentrate on the television medium. Although the costs of advertising on TV are quite expensive, television can sell by appealing to two senses sight and sound rather that to only one as most media do. Demonstration of product performance and exhibition of styles, color, designs, and other product features can be achieved. The sponsor also enjoys great flexibility in the presentation of this commercial (Miranda 197). The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles and elements, and the importance of the television medium for advertisements. We know that  these advertisements are made in order to sway the public to buy the specific product but in todays world, we are constantly bombarded with advertisement messages left and right. With so many stimuli, is it still possible for an advertisement to motivate us to buy a certain product? Why did or why didnt that advertisement send us to the nearest store? What elements of a commercial will stimulate its viewers to buy, buy, and buy? Does the public still watch advertisements on TV and are affected by it or is the audience so flooded with so many advertisements that they turn cynical and it just turns into a game of Russian roulette for the advertisers? II. STUDY FRAMEWORK Theoretical Framework The Shannon-Weaver Model (McQuail 12) Claude Shannon and Warren Weaver produced a general model of communication a year after Laswells Communication Model (which might explain the similarities). Although they were principally concerned with communication technology, their model has become one representation of the system of human communication. The emphasis of this model is on the transmission and reception of the information. The Shannon-Weaver Model proposes that all communication must include six elements: the source, the encoder, the message, the channel, the decoder, and the receiver but this model also includes noise. Maslows Hierarchy of Needs (Maslows Hierarchy of Needs) One aspect of communication is persuasion. Peoples needs motivate them to act and if those needs are identified, the source can motivate the receiver to do what he or she wants them to do. Abraham Maslow developed the table of the hierarchy of needs. He emphasizes  the need for self-actualization. According to Maslow, before a person achieves self-actualization, he or she must attain the four lower-level needs of the hierarchy (physical, safety, social, and esteem). His table attempts to have a holistic description of human motivation, considering a range of influences on human behavior. Two-Step Flow of Communication (Littlejohn 313) In 1940, Karl Lazarsfeld and his fellow researchers conducted a study on the effects of political mass communication. Their findings were published in The Peoples Choice in 1944. Their research was based on the hypodermic needle model of media influence. Based on their findings, they established that the media effects were minimal, the concept of the mass audience was misguided, and that social influences had a major effect on the process of opinion formation and greatly limited the medias effect. This model, later developed by Katz and Lazarsfeld, consists of a process where opinion leaders play a vital role. They concluded that our responses to media messages are mediated through our social relationships. It is false to think that the receivers are the mass audience because this implies that everyone is equal in their reception of media messages when the fact is there are some who play a more active role than others do. It debunks the hypodermic needle model because the model implies that receiving a message does not necessarily mean the receiver will respond to it. Rosengrens Uses and Gratifications (McQuail 76-77) The uses and gratification approaches to media, by Elihu Katz, asserts the active use of the media by the audience to seek the gratification of a variety of needs. This research on the media-audience relationship suggests that the audience is much less passive than once thought and that people actively and purposefully use the media according to their own circumstances. The medias effects can then be thought of as being dependent  on the functions that they perform for each member of the audience. According to the limited effects paradigm, the media will not influence a member of the audience if it does not fulfill or gratify a need. Audience members are held to be active and involved in their understanding and interpretation of the media and are not completely passive. Rosengrens version constitutes of eleven elements that relate to each other. The needs of the individual is the starting point and interacts with combinations of intra- and extra-individual characteristics and the surrounding societal structure. These in turn create problems and the perceived solutions. The combination of these two give birth to patterns of media consumption and patterns of behavior giving patterns of gratifications or non-gratifications which possible affect the individuals combination of intra- and extra-individual characteristics and the surrounding social structures. III. INTEGRATION OF THEORIES The source, as mentioned before, is a person or group of persons that have a reason or a purpose for engaging in communication. The source expresses this purpose in the form of a message. This message is formulated into some kind of code, which requires an encoder. The encoder is responsible for taking the ideas of the message and purpose of the source and transforming it into a code. The message is what the communication is all about. This is whatever is communicated in the message. Choosing the channel of communication is an important aspect in the communication process. The message is sent through the channel chosen. Noise is always present in communication. The noise may disrupt or distort the message that is being sent across. There are times when the message is not distorted by the noise, but when it does, the receiver may not get the  complete message or ideas that is being conveyed. Just as the source needs an encoder to translate his or her message, the receiver needs a decoder to translate the message. For communication to occur, there must be someone at the other end of the network. The information transmitter and the receiver must be similar systems in order for the communication to be successful. The receiver of the message has (because of his or her needs added with the knowledge he or she has gained from opinion leaders as well as his or her own characteristics) combinations of problems as well as perceived solutions to these problems. Once the receiver gets the message, he or she internalizes the message and decides whether or not the message falls into any of the categories of his needs putting importance on those that he has not achieved (according to the hierarchy). This gives him or her motives for attempts at gratification-seeking behavior that leads to his or her patterns of media consumption and other patterns of behavior. These are followed by patterns of gratification and non-gratification that could possibly affect the individuals combination of intra- and extra-individual characteristics and ultimately the media structure. The patterns of gratification and non-gratification also serve as the feedback to the source of the message and the cycle continues. IV. CONCEPTUAL FRAMEWORK Corporations exist to make money. In the cutthroat world of business, many say it pays to advertise. It seems like everyone has jumped on the bandwagon. Some advertisements may provide a few laughs, send a public service message, or seem like it has not point at all, but the bottom line is it serves to sell the companys products or services. The corporation hires an advertising agency to create a commercial that depicts the message or image the corporation wants. The advertising agency  chooses which medium is best suited for the ad. The commercial is aired. This commercial competes with many stimuli that are around. These distractions could be in the form of other commercials, other programs, or any events that are occurring when this commercial is aired. Because of the individuals needs, knowledge obtained from opinion leaders, and his or her own personal characteristics, the viewer has problems as well as perceived ways in which to solve them. These in turn make the individual seek out the solutions. When the viewer sees the commercial, he or she decides whether this would solve his or her problems. This will reveal how the individual will keep using the medium (i.e. if the viewer has just had a full meal, he or she will turn the channel when a commercial about food is on) as well as other behaviors (i.e. if the viewer sees a commercial about dishwashing liquid, it might motivate him or her to wash the dishes). The way in which the viewer uses the medium and his other behaviors will be precedents of how the individual fulfills his or her wants in the future which eventually will affect his or her personal characteristics as well as the structure of the media and attitudes of the opinion leaders. How the individual fulfills his or her wants in the future will also serve as the feedback to the corporations of how successful they were in getting their message across and the cycle continues. V. OPERATIONAL FRAMEWORK There are many different types of corporations offering all kinds of products and services. These companies do not only exist to provide these goods and services but also, as mentioned before, to make a profit. Much like the corporations, there are numerous advertising agencies in the Philippines today. They are the ones who conceptualize advertisements that catch the eye of the viewers and entice them to spend their hard-earned cash  on products that they may or may not need. There are about as many advertisements as there are products, if not more. For this study, I wish to focus on the advertisements of a product that everyone buys and is relatively cheap. I also wish to focus on television, a medium that most people can access and appeals to both the visual and auditory senses. The distractions could be anything from the sound of a car passing by to other things that the individual is doing while watching TV. The viewer is considered as one who watches television. This viewer is exposed to many different TV programs as well as commercials. The viewer is motivated by certain desires such as material things, hunger, love and affection, acceptance, sex, etc. This viewer also has personal characteristics such as his or her likes and dislikes, attitudes toward certain issues or events, and the values he or she deems important. The viewer is exposed to many different opinions and it is due to his or her characteristics that he or she listens and accepts certain things opinion leaders (could be friends, celebrities, or someone he or she admires) say as true or as false. This could range from the political stand to what is considered cool or socially acceptable today. With all these in mind, the viewer then realizes that there are certain things he or she is lacking and considers these as problems. Examples of this could be hunger, boredom, or lack of a social life. However, with these problems come the viewers perceived solutions. Lets take the example of boredom. If the individual (viewer) is bored he or she might think of watching TV or going to the movies. Watching TV and going to the movies are things the individual thinks would get rid of his feeling of boredom. When the viewer comes up with his or her perceived solutions, he or she will seek out these solutions. Lets pick up from the boredom example again. Once the individual figures that going to a movie will solve his or her boredom dilemma, he or she will look through the newspapers for the movie times and listings, call a friend to ask what good movies are playing, or just drive to the movie theater and see whats playing. Now lets get back to the advertisement. Once the viewer is exposed to the advertisement, the factors mentioned earlier will determine other behaviors as well as how he or she will use the medium. For example, a teenage viewer (lets call him Andy) is exposed to a commercial about cigarettes. Andy feels like he is a nerd and does not have that many friends. From Andys personal characteristics, he finds cigarettes disgusting but he has the need to feel socially accepted and all the cool kids smoke so he decides to start smoking. He starts feeling cool and in with the crowd and starts gaining a few acquaintances. He wants to be popular so he copies what he sees on TV, fulfilling his desire to be accepted. Once Andy becomes socially accepted and is part of the cool crowd, his personality changes and the societal structure changes because now, Andy is one of the opinion leaders. This example is just one incident, one possibility, but if several of these incidents occur, these could serve as feedback to the corporation that their advertisement is effective. VI. DEFINITION OF TERMS Advertising Copy: This is the text of the advertisement that presents the advertisers message in a persuasive and convincing manner. Advertising Headline: This serves primarily to secure attention in an advertisement. Advertising Images: These also serves to secure attention in an advertisement as well as help the viewer understand the message the advertiser is trying to get across better. Advertising Logo: This is also known as the slogan, tag line, or the signature of the advertiser. Advertising Media: This includes newspaper, magazines, other literature (circulars, blotters, leaflets, booklets, shopping bags, wrappers, tags, labels), outdoor media (outdoor advertising signs, posters, poster panels, poster showings, painted signs, electric spectaculars, skywriting), internet, transportation advertising, point-of-sale advertising (window displays, counter cards and displays, clocks, floor stands and cutouts, etc), broadcast advertising (radio and TV), motion picture advertising, programs, directories, and matchbooks. Channel: This is the medium used. Competitive Advertising: This seeks to urge the consumers to choose their product or service over the competitors products and services. Decoder: This retranslates the message. Encoder: This is responsible for taking the ideas of the source and putting them in code, expressing the sources purpose in the form of a message. Esteem Needs: This refers to the feeling of value we feel when we achieve our goals. Feedback: This is the receivers response to the message. Hypodermic Needle Model: This assumed that the media transmits a message that would be automatically be absorbed by the viewer. Introductory Advertising: This is when the product, product features, service, idea, or cause is new to the public. Its main objective is to develop consumer awareness. Marketing: This is the performance of business activities that direct the flow of goods and services from the producer to the consumer. Advertising is one of its tools. Message: This is whatever is communicated. Noise: This could be known as the physical noise (the unexplained variation in a communication channel) or semantic noise (this may be related to peoples knowledge level, their communication skills, their experience, their prejudices and so on). Opinion Leaders: These are people considered to be experts, have prominence, or have influence over others. Personal Selling: This is also known as salesmanship. It is the oldest known form of selling goods that comprises of direct, personal contact between the seller and the buyer wherein the buyer is orally persuaded by the seller to purchase the product. Physical Needs: These refer to the basic biological needs such as food, clothing, and shelter. Primary Wants: These are desires that are universal, more quickly aroused, and probably the strongest movers to action. They are those that are innate, biological, or unlearned. Receiver: This is the recipient (intended or unintended) of the message. Retentive Advertising: This is the stage where the advertiser attempts to develop or establish consumer loyalty by repeatedly keeping the public reminded of the name or brand of the product. Generally, the advertising message is brief and concise. Safety Needs: These refer to the need to feel secure. Secondary Wants: They are the desires that are acquired, sociogenic, or learned. Self-actualization: This is the realization of ones full potential as a human being. Social Needs: These refer to the needs to feel a sense of belongingness. Maslow claims that we have an innate need to affiliate with others in search for affection and love. Source: This refers to a person or group of persons with a given purpose, a reason for engaging in communication. VII. WORKS CITED Crisostomo, Isabelo T. Modern Advertising for Filipinos. Quezon City, Philippines: J. Kris Publishing Enterprises, 1967. Gomez, Julita R. and Lilia B. Arante. Advertising. Mandaluyong, Philippines: National Book Store, 1986. The History of Advertising. http://www.wissen-erleben.de/advertising/index.htm. Littlejohn, Stephen. Theories of Mass Communication 7th Ed. Albuquerque, New Mexico: Wadsworth Group, 2002. Maslows Hierarchy of Needs. http://www.cultsock.ndirect.co.uk/MUHome/cshtml/index.html. McQuail, Dennis. Communication Models for the Study of Mass Communications. New York: Longman Inc., 1981. Miranda, Gregorio S. Advertising 3rd Ed. Mandaluyong, Philippines: National Book Store, 2000.

The Saga of Henry Starr :: essays research papers

Henry Starr was a real man, in the real Old West. He wrote his life story while in prison in a book called Thrilling Events. Although the book I read is based on a true man, some of the events are exaggerated, or retold differently then the actual event.   Ã‚  Ã‚  Ã‚  Ã‚  Henry Starr was a 17 year old Cherokee cowboy working a steady job at a ranch. One day, however he was framed for stealing two horses by a man that was in cahoots with a crooked sheriff. Henry’s uncle paid his bail, and Henry went back to work. A little while later, a rival cowboy hid whiskey in Henrys wagon, and Henry was stopped with a whiskey warrant, which was a way for crooked lawmen and lawyers to make money off of each other. Once again, Henry’s uncle bailed him out.   Ã‚  Ã‚  Ã‚  Ã‚  Henry became angry at the world. He felt alone and felt that if people were going to treat him like a criminal, he was going to act like one. He started robbing banks, and killed a deputy marshal in self defense. (Henry wasn’t a murderer, but was a thief.) More and more bank robberies occurred, and Henry was gaining some recognition. Henry was finally arrested, and sentenced to hang. However, Henry got a good lawyer, who got the Supreme Court to bring the sentence down to 15 years. Henry only served nine because of a pardon by President Theodore Roosevelt.   Ã‚  Ã‚  Ã‚  Ã‚  When he got out, he recruited a band of criminals, and they hit every bank in the west. Eventually Henry was wealthy enough to take his girlfriend away from it all, which was his goal from the start. They went to Colorado, where Henry was recognized and arrested. Henry was sentenced, but once again, became a model prisoner, and got released on parole.   Ã‚  Ã‚  Ã‚  Ã‚  When released, he met a new girl and decided to leave Colorado, violate is parole, and go back home to Oklahoma. He got there, changed his name, and lived a good life until he ran low on money and decided to rob a bank. He and his group robbed two banks, and Henry was shot in the leg, arrested, and sentenced to 25 years at a prison in Oklahoma. But Henry was a pro at leaving early. He was out in a few years. Overall Henry was sentenced to over 65 years in prison, but only served just over 15.

Warren Buffett

Warren Buffett There are many ways to describe Warren Buffett such as genius, best investor of all time, down to earth, and full of wisdom. Buffett is the second richest man on the planet and still seems to come off as an average person. He is a native of Omaha, Nebraska and attended the University of Nebraska-Lincoln for his undergraduate degree. Buffett attended Columbia of the Ivy League for his graduate degree. He has been very generous with his wealth, which is estimated to be worth $40 billion. When Warren Buffett was 25 years old, he began a limited partnership with his close family and friends. His original capital was estimated just over $100,000, over the next decade he added partners who brought money with them for him to invest. He did not have a year in which his company did not make money that decade and in return was paid 25% of the profits. Once his partnership dissolved, he began distributing shares of Berkshire Hathaway. Long story short, Buffett has taken Berkshire Hathaway from $7 per hare to $103,000 today and owns over 65 companies. The most recent company Buffett purchased was Burlington Northern for $34 billion, which is the biggest acquisition of his life. By purchasing Burlington Northern, Buffett is betting on the United States economy making a comeback. Moving materials by railroad is much more cost effective than by trucks. Buffett is a man who has many followers and he has given hope to people by making this gamble on America. Warren Buffett plans to give away 85% of his fortune to charities and foundations, most of it going to the Bill and Melinda Gates foundation. He is a truly generous man and cares deeply about the people of America. Buffett will go down in history forever because of his brilliant investing but will be remembered by many around the country for what he gave back to it. References 1. CNN Money. 25 June 2006. Web. 15 Nov. 2009. . 2. About. com. 2009. Web. 25 Nov. 2009. . 3. Los Angeles Times. 4 Nov. 2009. Web. 15 Nov. 2009. .

Effect of Social Media on Nigerian Undergraduate Essay

Rapid growth of popular online communication mediums has introduced new ways for the students to communicate. The vast array of social communication changes introduced by the relatively young prologue of social network site mandate the essences of this study. This study accessed the influenced social media (facebook in particular) on Nigeria youth in the higher institution. Specifically it attempts to collect facts on the positive and negative influence of facebook on Nigeria youth. Background of the Study  New type of communication influence by rapidly changing internet-based-technologies have spurred research on mass communications theory(Ruggerio,2000). during the period of 1988 to 1998 the internet grow nearly 100 percent every year as of January of 1998,it was estimated that 102 million people were using the internet globally(Bastian,1998). in 2007, the pew internet & American life project forecasted that between 165 and 210 million users were surfing the internet in the united states alone (fallows,2007). Between November of 2006 and December of2009,the pew Internet & American life project found that teenagers and young adults were consistently to highest users of the internet. social network sites, in particular, have provide a prominent medium for relationship formation (valkenburg, Peter & sebouten,2006). As the internet quickly grow many key online technologies began to take shape. In 2008, social networking site were among the fastest rising most visited websites. CBC News reported that the popular social networking website Facebook jumped from the 60th most visited website to the 7th most visited website in 2008. One social network site in particular has become one of the most visited internet websites in the world. Initially started in February of 2004 by Mark Zuckerberg, the social network site Facebook. com has become largely popular. Its mission has been to â€Å"give people the power to share and make the world more open and connected† (Facebook. com, 2009). Millions of users are empowered to communicate with friends, share information such as photographs and videos, and learn more about the individuals they meet on Facebook everyday (Facebook. com,2009) At the time of data collection for this study Facebook. om had over 900 million active users, approximately half of Facebook’s active users log into Facebook on a given day. In addition, users have historically spent 500 billion minute per month on Facebook (Facebook. com, 2010). As of spring of 2010, Facebook had become the most popular social network site in the world. As online social networking grows in popularity the number of users placing personal information online does as well. Studies as shown that undergraduates put high levels of personal information online/ including inappropriate and appropriate information,which can be easily accessed by anyone.  This study focused on the influences of social networking on undergraduate that are using Facebook. This literature review discusses the previous research and findings on the influence of Social Media (Facebook) on undergraduate, youth and children. According to data gathered from several sources by Online Education . net. Social media may have positive impact on students’ sense of themselves in the community. social media-using students were twice as likely as other students feel well-liked by their peers and to participate in extracirricular activities. And more of Facebook-using students (as compared to students who didn’t use Facebook) said they felt connected to their school and the world. However, negative effects abound student who use Faceebok and hit the books simultaneously found their multitasking led to a lower grades than those of their more focused peers. Not only do grade suffer, but students might actually end up feeling depress. As Facebook’s dominance continues to grow, we are starting to realize the impact it is having in society, particularly on youth. DR. Larry Rosen, a professor of psychology at California State University, Dominguez Hills, researches on how technology impacts youth. Rosen presented his study at the 119th American Psychological Association Convention in Washington DC. His findings are based on survey responses from computer-based surveys distributed to 1,000 urban adolescents and his own 15-minute observation of 300 teenagers that were studying. Rosen said in a presentation title† Poke Me: How Social Network can both Help and Harm Our Kids. He said his research found both negative and positive influences linked to social networking. Rosen’s top three potential negative effects of Facebook; 1. Teenager who use Facebook more often show narcissistic tendencies while young adults who have a strong Facebook presence show more sign of other psychological disorders, including antisocial behaviours, mania, and aggressive tendencies. 2. Daily over use media and technology has a negative effect on the health of all children, preteens, an teenagers by making them more susceptible to future health problems’ 3.  Facebook can be distracting and can negatively impact learning. Studies found that middle school, high school, and college students who checked Facebook at least once during a 15-minute study period achieved lower grades. Rosen’s top three potential positive effects of Facebook; 1. Young adult who spend more time on Facebook are better at showing â€Å"virtual empathy† to their friends 2. Online social networking can help introverted adolescents learn how to socialized behind the safely of various screens, ranging from two-inch smart phone to 17-inch laptop.   3.  Social networking can provide tools for teaching in compelling ways that engage young students. Jasmine, P. (2011) rightly said; today youth is addicted to social networking site like orkut, Facenook, e. t. c. But nowadays especially Facebook is most popular amongst youth. Due to this over indulgence, their studies suffer a lot. Even it not only hinder their studies but also their physical, social, mental and ethic growth. Children have become couch potato. Parents are under stress to see their children spending more and more time on this social network sites. ot only children became a prey of these but every age group fascinated of this sites. this sites are meant for connecting people, to make them socialize, communicate with each other, share videos, photos, their past memories etc. but people especially youth used whole day wasting their time on this sites. they are addicted to this sites. Mose Jator(2011)also has this to say; social networking is good to some extent that people share views and ideas as well as keep in touch with friends and love ones. ooking at it on the other hand, you will discover that people today tend to use this avenue for their selfish interests which in most cases offend public decency. Some use fake identity. Looking at it on the other hand, you will discover that people today tend to use this avenue for their selfish interests which in most cases offend public decency. Some use fake identities with the sole aim of cheating hence the prevalence of cybercrime. Many youth today found themselves in one secret society and either consciously or unconsciously through social networking. Walther (1995) postulates that computer-mediated communication(e. g. social network)offers additional opportunity for students with limited amounts of time for socialization to develop their personal relationship than their face-to-face peers(as cited in Mazar, Murphy & Simonds,2007). Methodology The intent of this study is to examine the influence of facebook on undergraduates. it seek to determine the positive and negative impact of facebook have on undergraduates attitude, grade and social life. An interview with 15 respondent from the major higher institutions in kwara state. Interview guide was used in collecting in-depth or rich data from the respondent. the purpose of this section is to describe the methodology used in this qualitative study. Findings Social media has become an integral part of our lives and no group feels it impact more than students. Facebook started on college campuses and it continue to thrive there the most. there’s no doubt that social media has had a huge impact on the lives of students, but what’s less clear is whether this impact has been good or bad. As a result of the interview guide administered to undergraduate of higher institution of Kwara state. Akinkunmi Jayeola, a business study student of Kwara state polytechnic posited that facebook are good platform for sharing what’s in your mind, a good medium of communication, easiest and cheapest means of communication. it’s a good way to stay connected with your friends in this fast going trend. You get a good knowledge about present going things. He later go further by pointing out the negative side of it by stressing that, if you give it so importance it will make you as slave. Another opinion from Afolayan Kabir another student from same institution also elaborate what Akinkunmi has said by stressing that facebook is good to use if we use it to some limit. it help us in improving our communication, use for creating awareness and negative aspect of it is that students waste too much time on this site. Baderu Ayotunde also have something to say; he rightly stress that it is good for student to use facebook if it is used in a right way because it a means for individual to explore the world without physically taking risks. nother student expositing on Baderu’s point of view that facebook is a good things for youth of Nigeria to think beyond friendship to close or old friends and new friends around the globe, one can share thought to each other and exchange the knowledge. he further enriches his point by sitting instant like; Today if breaking news happens before the news channels flashes, facebook flashes up the detail which were uploaded or shared by t he nearby person using facebook. he took his stand that to him that facebook is the way to develop the people of Nigeria and aware them. Najeeb Blogun student of university of Ilorin held a contrary opinion by stating that facebook have a negative impact on youth by spoiling their life and killing their most valuable time in chatting rather than spending time more on their studies. He go further by also positing that youth are cheatting one another by their false name on facebook, like a boy coming into facebook and introducing himself as a girl to divert attention towards himself and exploiting the people’s mind, it may also increase terrorism. In exploring the underlying structures of influence of facebook on Nigeria youth, the fact deduce is that facebook site has became the means of communication where individual were connected with friends and relatives with this sites as they don’t have enough time to spend with their friends in their busy schedule they can stay connected with them by sharing their feelings, thoughts, pictures etc. It’s the easiest and cheapest means of communication as now that internet is easily accessible to everybody. As anything that exceeds its limit becomes addiction therefore this can affect anyone that got addicted to facebook. The information uploaded can be misused by the people so it increases the question of privacy. so adaptation of things in limited ways is important.

Down Syndrome Characteristics

Down Syndrome Characteristics Down Syndrome is named after John Langdon Down, an English Physician who first described the set of characteristics that have long been associated with the genetic abnormality. The chromosomal aberration is an additional full or partial copy of the 21st chromosome which causes a change in the developmental arch of the organism (child) and therefore the developmental differences.   There is no definite cause for the presence of Down Syndrome than the random presence of this mutation.   There is a higher incidence of Down Syndrome births to mothers as their age increases, but there is no familial or genetic component. Physical Traits Short stature:   Often a child can be diagnosed based on the ratio of length and width of the bones in the finger.   Adult males average a height of five foot one inch and adult females average four foot eight inches.    The stature issue is also reflected in difficulty with balance, short, broad fingers and hands and later motor.    A Flat Nasal Ridge: a flattening of the face and large tongue often contribute to sleep apnea.    Wide Spread Feet:   Students with Down Syndrome usually have an extra large space between their big and second toes.    This creates some challenges for coordination and mobility.    Neurological Traits Intellectual deficits:   Children with Down Syndrome have mild (IQ or Intelligence Quotient of 50 to 70) or moderate (IQ of 30 to 50) intellectual disabilities, although a few have severe intellectual disabilities with an IQ from 20 to 35.    Language:   Children with Down Syndrome often have stronger receptive (understanding, comprehension) language than expressive language.   In part, it is because the facial differences (flat nose ridge and a thick tongue, often attached to the bottom of the mouth and requiring a simple surgery).    Children with Down Syndrome are capable of making intelligible language, but require speech-language therapy and lots of patience in order to master articulation.    Their physical differences create articulation challenges, but children with Down Syndrome are often anxious to please and will work hard to create clear conversation. Social Traits Unlike other disabilities such as Autism Spectrum Disorders which create difficulties with social skills and attachment, children with Down Syndrome are often enthusiastic to engage other people and are very social.   This is a reason that inclusion is a valuable part of a child with Down Syndromes educational career. Students with Down Syndrome are often very affectionate, and may benefit from social training that includes helping students identify socially appropriate and inappropriate interactions. Motor and Health Challenges Weak gross motor skills and a tendency of parents to isolate their children may lead to long-term health problems, including obesity and a lack of aerobic and gross motor skills.   Students with Downs Syndrome will benefit from physical education programs that encourage aerobic activity.   As children with Down Syndrome age, they will have health challenges related to their physical difference.   They are prone to arthritis due to the skeletal stresses related to their short stature and their low muscular tone. They often do not get enough aerobic education and can often suffer from heart disease.   Co-Morbidity Often students with disabilities will have more than a single (primary) disabling condition.   When this occurs, it is referred to as Co-Morbidity.   Although some sort of co-morbidity is common in all disabilities, some disabilities are more likely to have co-morbid pairs.   With Down Syndrome, it can include schizophrenia, depression and obsessive-compulsive disorders. Being attentive to the symptoms is essential to providing the best sort of educational support.

Erich Hartmann - World War II Ace - Luftwaffe

Erich Hartmann - World War II Ace - Luftwaffe Erich Hartmann - Early Life Career: Born April 19, 1922, Erich Hartmann was the son of Dr. Alfred and Elisabeth Hartmann. Though born in Weissach, Wà ¼rttemberg, Hartmann and his family moved to Changsha, China shortly thereafter due to the severe economic depression that struck Germany in the years after World War I. Residing in a house on the Xiang River, the Hartmanns lived a quiet life while Alfred established his medical practice. This existence came to an end in 1928 when the family was forced to flee back to Germany following the outbreak of the Chinese Civil War. Sent to school in Weil im Schà ¶nbuch, Erich later attended schools in Bà ¶blingen, Rottweil, and Korntal. Erich Hartmann - Learning to Fly: As a child, Hartmann was first exposed to flying by his mother who was one of Germanys first female glider pilots. Learning from Elisabeth, he received his glider pilots license in 1936. That same year, she opened a flying school Weil im Schà ¶nbuch with the support of the Nazi government. Though young, Hartmann served as one of the schools instructors. Three years later, he earned his pilots license and was permitted to fly powered aircraft. With the beginning of World War II, Hartmann entered the Luftwaffe. Commencing training on October 1, 1940, he initially received an assignment to the 10th Flying Regiment in Neukuhren. The following year saw him move through a series of flight and fighter schools. n March 1942, Hartmann arrived at Zerbst-Anhalt for training on the Messerschmitt Bf 109. On March 31, he violated regulations by performing aerobatics over the airfield. Sanctioned to confinement and fines, the incident taught him self-discipline. In a twist of fate, the confinement saved Hartmanns life when a comrade was killed flying a training mission in his aircraft. Graduating in August, he had built a reputation as a skilled marksman and was assigned to Fighter Supply Group, East in Upper Silesia. In October, Hartmann received new orders assigning him to Jagdgeschwader 52 in Maykop, Soviet Union. Arriving on the Eastern Front, he was placed in Major Hubertus von Bonins III./JG 52 and mentored by Oberfeldwebel Edmund Roßmann. Erich Hartmann - Becoming an Ace: Entering combat on October 14, Hartmann performed poorly and crashed his Bf 109 when it ran out of fuel. For this transgression, von Bonin made him work for three days with the ground crew. Resuming combat flying, Hartmann scored his first kill on November 5 when he downed an Ilyushin Il-2. He shot down an additional aircraft before the end of the year. Gaining in skill and learning from skilled compatriots such as Alfred Grislawski and Walter Krupinski, Hartmann became more successful in early 1943. By the end of April he had become an ace and his tally stood at 11. Repeatedly encouraged to get closer to enemy aircraft by Krupinski, Hartmann developed his philosophy of when he [the enemy] fills the entire windscreen you cant miss. Using this approach, Hartmann began rapidly increasing his tally as Soviet aircraft fell before his guns. In the fighting that occurred during the Battle of Kursk that summer, his total reached 50. By August 19, Hartmann had downed another 40 Soviet aircraft. On that date, Hartmann was aiding in supporting a flight of Ju 87 Stuka dive bombers when the Germans encountered a large formation of Soviet aircraft. In the resulting fight, Hartmanns aircraft was badly damaged by debris and he came down behind enemy lines. Quickly captured, he feigned internal injuries and was placed in a truck. Later in the day, during a Stuka attack, Hartmann jumped his guard and escaped. Moving west, he successfully reached German lines and returned to his unit. Erich Hartmann - The Black Devil: Resuming combat operations, Hartmann was awarded the Knights Cross on October 29 when his kill total numbered 148. This number increased to 159 by January 1 and the first two months of 1944 saw him shoot down another 50 Soviet planes. An aerial celebrity on the Eastern Front, Hartmann was known by his call sign Karaya 1 and the distinctive black tulip design that was painted around the engine cowling of his aircraft. Feared by the Russians, they gave the German pilot the sobriquet The Black Devil and avoided combat when his Bf 109 was spotted. In March 1944, Hartmann and several other aces were ordered to Hitlers Berghof in Berchtesgaden to receive awards. At this time, Hartmann was presented with the Oak Leaves to the Knights Cross. Returning to JG 52, Hartmann began engaging American aircraft in the skies over Romania. Clashing with a group of P-51 Mustangs on May 21 near Bucharest, he scored his first two American kills. Four more fell to his guns on June 1 near PloieÅŸti. Continuing to run up his tally, he reached 274 on August 17 to become the top-scorer of the war. On the 24th, Hartmann downed 11 aircraft to reach 301 victories. In the wake of this achievement, Reichsmarschall Hermann Gà ¶ring immediately grounded him rather than risk his death and a blow to Luftwaffe morale. Summoned to the Wolfs Lair in Rastenburg, Hartmann was given the Diamonds to his Knights Cross by Hitler as well as a ten-day leave. During this period, the Luftwaffes Inspector of Fighters, Adolf Galland, met with Hartmann and asked him to transfer to the Messerschmitt Me 262 jet program. Erich Hartmann - Final Actions: Though flattered, Hartmann declined this invitation as he preferred to stay with JG 52. Galland again approached him in March 1945 with the same offer and was again rebuffed. Slowly increasing his total through the winter and spring, Hartmann reached 350 on April 17. With the war winding down, he scored his 352nd and final victory on May 8. Finding two Soviet fighters performing aerobatics on the last day of the war, he attacked and downed one. He was prevented in claiming the other by the arrival of American P-51s. Returning to base, he directed his men to destroy their aircraft before moving west to surrender to the US 90th Infantry Division. Though he had surrendered to the Americans, the terms of the Yalta Conference dictated that units that had largely fought on the Eastern Front were to capitulate to the Soviets. As a result, Hartmann and his men were turned over to the Red Army. Erich Hartmann - Postwar: Entering Soviet custody, Hartmann was threatened and interrogated on several occasions as the Red Army attempted to compel him to join the newly formed East German Air Force. Resisting, he was charged with bogus war crimes which included killing civilians, bombing a bread factory, and destroying Soviet aircraft. Found guilty after a show trial, Hartmann was sentenced to twenty-five years of hard labor. Moved between work camps, he was finally released in 1955 with the aid of West German Chancellor Conrad Adenauer. Returning to Germany, he was among the last prisoners of war to be released by the Soviet Union. After recovering from his ordeal, he joined the West German Bundesluftwaffe. Given command of the services first all-jet squadron, Jagdgeschwader 71 Richthofen, Hartmann had the noses of their Canadair F-86 Sabres painted with his distinctive black tulip design. In the early 1960s, Hartmann vigorously opposed the Bundesluftwaffes purchase and adoption of the Lockheed F-104 Starfighter as he believed the aircraft to be unsafe. Overruled, his concerns proved true when over 100 German pilots were lost in F-104-related accidents. Increasingly unpopular with his superiors due to continued criticism of the aircraft, Hartmann was forced into early retirement in 1970 with the rank of colonel. Becoming a flight instructor in Bonn, Hartmann flew demonstration shows with Galland until 1974. Grounded in 1980 due to heart problems, he resumed flying three years later. Increasingly withdrawing from public life, Hartmann died on September 20, 1993 in Weil im Schà ¶nbuch. The highest scoring ace of all-time, Hartmann was never downed by enemy fire and never had a wingman killed. Selected Sources Aces of World War II: Erich HartmannLuftwaffe: Erich HartmannWorld War II: Erich Hartmann

Internet Censorship Research Paper Example | Topics and Well Written Essays - 1750 words

Internet Censorship - Research Paper Example The censorship also comes in the form of government-mandated blocking of access to materials which are not appropriate for adults. This approach is being carried out in Australia, China, Singapore, United Arab Emirates, and Vietnam (EFA). These countries require internet service providers to prevent material from reaching the internet users. Other countries only allow limited access to the net through government access areas (Bidgoli, p. 264). Internet censorship also comes in the form of government prohibition in public access to the internet. Different countries have been known to limit public access to the net, or they sometimes call for users to be licensed by the government before they can access the internet. The important consideration in the application of internet censorship is the fact that what is prohibited in one country may not be prohibited in other countries. Case in point is the rating of movies which may be different in different countries (EFA). In effect, what may be deemed R-18 in France, may only be classified as 12 in the US, or vice versa. In Australia, internet censorship consists of laws passed by the Commonwealth and the state governments. In 1999, the Broadcast Services Amendment (Online Services) Act of 1999 was passed (Moses). This law basically implements access prevention at server levels. The Commonwealth government of Australia is a complaints-based system which can be implemented to content hosts, but not to content creators (EFA). The hosts are mandated to remove Australian hosted material from the server which is labeled as objectionable upon receipt of orders from a government regulator. The Australian Broadcasting Authority informs the filtering software providers of the materials being sponsored beyond... This paper stresses that the world press has been very critical of internet censorship, most especially because it is their material which is often the subject of censors. They point out the fact that repressive regimes are fully benefitting from internet censors because they control and repress reform and debates. The above discussion exemplifies the extent of internet censorship around the world. These censors were originally set forth because of the pervasive use of the internet for child pornography. However, the censorship has now evolved into other materials and content; it now covers materials which are racist, anti-government, or anti-religion. This censorship has now been imposed in various territories in order to manage subversive content from inciting citizens to activities of civil unrest. For the most part, such censors seek to control people’s activities in the internet, stirring these away from the offensive and subversive activities. Some territories are howeve r not supporting internet censorship because it is part of the protected laws of their lands – mostly on the freedom of speech and expression. To this day, internet censorship remains to be a well-debated practice. On one side, it is supported for the benefits and protection it can give to the citizens and to peaceful governments and on the other, it is vilified for its suppressive and repressive implications. Regardless of its applications, the internet will continue to develop and evolve into an even more pervasive and widely used technology.

Carla Homolka Essay Example | Topics and Well Written Essays - 750 words

Carla Homolka - Essay Example For example, Bardsley (2007, Pg. 1) reports that, â€Å"She loved Paul very much. He was so unique and so very wild in bed. She would do absolutely anything to keep his love, anything at all†. However, in more professional terms and by taking a different viewpoint a different statement can be given. Anne McGillivray is an Associate Professor of Law at the University of Manitoba and she says that Carla had, â€Å"A moral vacuity in her which is difficult if not impossible to explain (McGillivray, 2007, Pg. 1)†. I feel that amongst the crimes she committed, the most difficult thing to understand is how she could help in the rape and murder of her own sister. Of course this was also her way of making up to Paul her ‘fault’ of not being a virgin before she married him. Paul wanted a virgin and was interested in deflowering her sister so she became his accomplice. However, during the process of drugging her and raping Tammy, she died and Paul as well as Carla had to hide their crime under the cover of an accident where Tammy was supposed to have drowned in her own vomit. However, this did not stop them from committing the same crime again with another girl who they kidnapped and held hostage for 24 hours during which they repeatedly assaulted and raped her. This crime was also recorded on videotape and continued till the girl died from the torture they committed on her. To hide the body, they cut her into pieces and dumped the parts in a lake (Bardsley, 2007). The couple then kidnapped another 15 year old girl with and kept her alive in their basement for several days while they engaged in rape and torture similar to the previous times they had committed this crime. Her body was found in a ditch with no clues to the murder. Carla herself suffered heavily at the hands of her husband who beat her often and in 1993 she had to leave her husband since she was hospitalized with a beating that gave her

MBNQA Assignment Example | Topics and Well Written Essays - 250 words

MBNQA - Assignment Example This is by carrying out focus groups, gathering data from web users and analyzing trends of the call center. The Access Center established by AtlantiCare in 2006 is a good example of the benefits used in overcoming the challenges. The Center was established after a research conducted by a focus group stated that customers were frustrated when navigating and using the health care system (Duarte, Goodson & Dougherty, 2014, pg. 27). This effective approach resulted in AtlantiCare increasing its revenues, getting a high market share and increased satisfaction from their customers. Other organizations can learn that providing quality and constant improvement in the health care field is vital. These organizations need to make sure that their customers are well satisfied and served according to the needs they have. Moreover, offering effective healthcare is necessary. These organizations should realize that they need to improve community wellness and health by offering better services. Additionally, by training and recruiting well and qualified staff will enhance performance in these organizations as seen in AtlantiCare. Duarte, N. T., Goodson, J. R., & Dougherty, T. M. P. (2014). Managing innovation in hospitals and health systems: Lessons from the Malcolm Baldrige National Quality Award Winners. International Journal of Healthcare Management, 7(1),

The Critical Review Of Screening Trauma Film Studies Essay

The Critical Review Of Screening Trauma Film Studies Essay Cinema and its relationship with psychology, history and memory is a wide area which can be shaped by visual media and identification of culture. Susannah Radstone( 2000) analyses the movie of Forrest Gump( Robert Zemeckis, US, 1994) with examinations and expressions that have been accompanied with screening trauma in her study. Also the theoretical and methodological tension over memory and inclusive cultural framework shapes these film analyses with further details, especially in cinepsychoanalysis and memory/ history. This review will highlight the main points as a summary with some critiques of Radstone s perception of critical thinkers and this academic work s relationship with the comprehension of visual culture and memory.As an aim, this study will try to show cinema s effects on shaping the human perception of history also memory s relationship with history in the context of psychology, especially with the movie of Forrest Gump( Robert Zemeckis, US, 1994) . SUMMARY : In the study of Screening Trauma: Forrest Gump, Film and Memory (Radstone, 2000) Radstone starts by emphasising that Forrest Gump ( Robert Zemeckis, US, 1994) , which contains the last three decades of US history as from 1964 nearly, with the associations between memory and history from the protagonist s unconscious perception in the context of manipulations of technology which is fed by contemporary Western culture. After that memory s connection with cinema adresses cinepsychoanalysis paradoxically due to the fact that memory s visual usage recalls traumatic events childhood seduction or abuse ( Freud and Breuer [ 1893- 5] 1974, cited in Radstone 2000: 82) Freud later and famously abandoned this seduction theory for an understanding of hysteria that connected its symptoms, rather, to unacknowledgeable fantasies of a sexual nature ( Freud [ 1905] 1977, cited in Radstone 2000: 82) . Radstone tries to emphasise the interweaving of trauma, fantasy and memory in the psychoanalytic u nderstanding of the letter in order to answer this question: What is the relation between memories of traumatic events and physical predispositions which entails dominant fantasy scenarios in the context of the movie of Forrest Gump ? Other disciplines offer different accessions to memory research within cultural studies and history which are not untouched by psychoanalytic ideas ( Kuhn 1995; King 1997; Vidali 1997, cited in Radstone 2000: 85) . For example; in the work of the Birmingham Centre for Contemporary Cultural Studies( 1982, cited in Radstone 2000: 84) , analyses of autobiographical memories revealed both how public history shaped identity and, conversely, how marginal memories could overturn established histories. At this point of the Radstones study, these disciplines like history and cultural studies are combined with the psychoanalytic understanding of memory because Radstone says that if psychoanalytic points of view contribute memory s understanding, its insights will be more understandable or assimilable within history and cultural studies. In this manner, Radstone points out that the concept of Afterwardsness ( Laplanche, 1992, cited in Radstone 2000: 85) refers to a process of deferred revision, where experiences, impressions and memory- traces may be revised at a later date to fit in with fresh experiences or with the attainment of a new stage of development ( Laplanche and Pontalis 1988: 111, cited in Radstone 2000: 85). Radstone tries to search for the truth of an occurrence and the experiences of its results in the context of Afterwardness which suggests that determinations of memory s tropes can not reach the truth of the past but it can be only a revision of the past as reporte d by Radstone. Under these influences, she tries to argue the history s trustworthiness in the context of changeable memory, which can be shaped by past especially repressed effects of experiences, in Forrest Gump( Robert Zemeckis, US, 1994) . Moreover, after these reviews of Forrest Gump, Radstone emphasizes that Burgoyne s Prosthetic Memory/ Prosthetic Nation forms part of a collection addressing the construction of nation in selected US contemporary history films. In the context of Forrest Gump, Burgoyne emphasizes throughout both the dissociation between Gump s memories and that history of violence which is in effect noted but bracketed in the film ( ibid: 112, cited in Radstone 2000: 96) , and Forrest s incapacity to understand that same history which he is, unbeknownst to himself, shaping: Only Gump s ignorance protects him from the scarifications of history and the resulting distortions of character that plague most of the other figures who populate the film ( ibid: 109, cited in Radstone 2000: 96) . Radstone argues that the film s effect was linked only to Forrest s ignorance, and that the film was therefore trading in a historical common sense, or Gump that might be likened to false memory . She tries to inte rrogate the movie of Forrest Gump not also with the complex inner world of human being but also with the complexities of historical agency and responsibility. CRITIQUE : If Radstone s essay is analysed in a general way before the analysis of Forrest Gump; my critique will start with this question: How might the relationship between memory, history and cinema can be understood in a simple way with the association of the other areas like psychoanalysis and humanities? Because Radstone s explanations are so impetuous and compound. This situation creates the concept of transdisciplinarity which carries risk in order to analyse the movie. Transdisciplinarity produces travelling concept ( Bal , 2002,cited in Radstone 2008: 35) concepts that may be attached very quickly to various occurrences including reviews, forms and cultures. Concepts such as trauma and memory start to be a bridge between the various disciplines in a complex way. In addition, she elaborates the thinkers points of view exceedingly. Does she try to analyse the movie of Forrest Gump in the context of these disciplines or does she want to explain these disciplines deep points to reader ? After the general critique of the study of Radstone, in order to understand the role of Forrest Gump in US history my review will compare the thoughts of Vivian Sobchack and Robert Burgoyne in the context of Susannah Radstone s study. Radstone uses the study of Prosthetic Memory / National Memory: Forrest Gump ( Burgoyne , 1997) in order to analyse the usage of memory in movies and the effects of this usage on real history, especially with the protagonist s ignorance as Gump. The emergence of mass cultural technologies of memory, moreover, provides vivid experiences of the past that can shape and inform subjectivity. ( Burgoyne, 1997: 105) Burgoyne argues that what might be the media s effects on representing history through the cinema. He believes that cinema might shape the history and it might affect people memory like forming false memory ,especially with Gumps ignorance. In this manner Radstone tries to make comparisons between the study of History Happens which was written by Vivian Sobchack ( 1996) and the study of Prosthetic Memory / National Memory : Forrest Gump ( Burgoyne, 1997) . Sobchack believes that one of the media s parts which is cinema might create the consciousness about the history through the movies like Forrest Gump with new technologies. Sobchack figures out a sense in which we believe we can go right out and be in history ( Sobchack, 1996 : 5) . After these points of view, Radstone analyses history s usage in cinema might be likened to false memory or it might remind history to society. So that there is a paradox which comes from different interpretations. I suppose that the history s us age in cinema can be understood as media s atrocious effect or , at the same time, its a freeway to be in history even if it is represented from innocent protagonist s perception as Sobchack supports. In order to analyse the movie of Forrest Gump ( Robert Zemeckis, US, 1994) in the context of Afterwardsness, phantasy- memory psychologically; firstly Radstone starts by emphasising Afterwardness, which is stated as the cause of memorys representations of the past by Radstone , is the summary interpretation which reduces the psychoanalytic view of the subject s history to a linear determinism envisaging nothing bot the action of the past upon the present ( Laplanche and Pontalis 1988: 111- 12, cited in Radstone 2000: 86 ) . In this manner, i support Laplanche and Pontalis ideas that Afterwardsness s relationship with temporality, which contains repressed experiences of the event, creates the issue of losing real history. Secondly, Radstone indicates For Freud, at least, the physical reality revealed in memories was understood to be more closely associated with primal fantasies than with historical reality. ( Radstone, 2000). So that with the theory of primal fantasies, which suggests that inner reality is shaped by fantasies generally, Laplanche and Pontalis points out it is only as a memory that the first scene becomes pathogenic by deferred action ( Laplanche and Pontalis 1988: 467- 8, cited in Radstone 2000: 87) . Under the influences of the comments of Laplanche and Pontalis about Freud; i support Radstone s analyse which, shows lived experience and subjectivity differentiate from historys earlier relationship with objectivity, tries to analyse Forrest Gump in the context of temporality,memory and history. CONCLUSION : Visual culture and memory is a comprehensive area which memory s situation can be researched into visual media in the context of cinepsychoanalysis. This study tries to focus how media, which is the part of visual culture, can affect societies perceptions of history objectively and memory subjectively on psychology framework. Societies are able to understand the US history and they can constitute their memory positively or negatively from the movie. In this manner, visual culture and memory are associated that cinema can shape societies perceptions about history which can be understood by the help of this study.